SHELTON - Feminine hygiene brand Playtex has launched a new tampon for women seeking to make an eco-friendlier choice without sacrificing comfort and performance.

Playtex Clean Comfort is described as the only tampon that features a plastic tip with an eco-friendly cardboard plunger. When it comes to tampon use, 91% of women say that insertion comfort is a top priority and important factor when choosing menstrual products. Yet, many women are also interested in menstrual products that have a lighter eco-footprint.

Now, for those who prefer applicator tampons for their reliability, comfort and convenience, Playtex Clean Comfort offers a solution without compromise. It uses 40% less plastic, is made of 100% organic cotton and is free from chlorine, fragrances and dyes along with Playtex's 360-degree leak protection technology. Using this hybrid product will eliminate 140 plastic plungers, per person on average for the 34.1 million U.S. women who use tampons annually.

Limiting plastic use is the most effective means of avoiding waste and reducing the impact linked to plastic production. While there has been a rise in the use of plant-based plastics within the tampon industry, they do not change the end-of-life for single-use plastic products which culminates in a landfill. Playtex Clean Comfort is addressing the problem by reducing the amount of overall plastic that is generated and eventually thrown away.

"Plastic applicators are the most used tampon type in the U.S. due to their comfort and reliability, yet many women are seeking eco-friendly alternatives that fit their more sustainable lifestyle," said Anna Dietrich, Playtex senior brand strategy manager. "Now, Playtex has eliminated the need for compromise when it comes to tampons. Playtex Clean Comfort offers an eco-friendly tampon choice that allows women to easily make a meaningful difference by reducing single-use plastic waste without compromising on comfort."