New Brunswick - Irving Consumer Products, one of Canada’s leading manufacturers of hygiene products has launched a new diaper range under its long-established Royale brand.

The baby diapers, from newborn to size seven, will be available starting in late May in Walmart locations across Canada. The diaper has up to 12-hour leak protection day or night and a cloth-like feel whilst also including wetness indicator strips that change colour when it’s time to change the baby. The outer layer is designed to be ultra soft and breathable to keep babies comfortable

“We’re excited to launch our premium quality, Canadian-made diaper,” said Robert K. Irving, president of Irving Consumer Products, who manufactures Royale diapers. “Our customers appreciate the quality and softness of Royale tissue products. We’re proud to offer a new diaper choice to parents from a brand they trust, one that delivers dryness and comfort.”

Royale diapers are said to be hypoallergenic and free from chlorine bleaching and fragrances, so they’re kind to baby’s delicate skin.

“We’re proud to be the only Canadian manufacturer of diapers and a trusted tissue brand,” Irving added. “We are confident Canadian parents will grow to appreciate this new high quality Royale diaper.”

Royale offers a full line of household paper products including bathroom tissue, paper towel, facial tissue, and napkins.

Owned by Irving Consumer Products, the company produces premium household store brand paper products for many of North America's top retailers, in addition to some of the top-selling tissue brands in the marketplace.

Irving Personal Care is also the only manufacturer of baby diapers and training pants in Canada. Using state-of-the-art equipment and technology, they produce premium quality Royale diapers for Canadians and private label products for major North American customers.