GREAT NECK - First Quality has launched a new brand of neutral underwear which is designed to offer high levels of protection for women managing bladder leaks.

Prevail Neutral is said to offer a sleek black design with a body-contouring, ultra-soft feel that provides up to 10 hours of bladder protection.

According to Kristy Rothberg, head of marketing for First Quality’s Absorbent Hygiene division, in launching Prevail Neutral, First Quality started with black because it’s a standard neutral colour for intimate wear, and women increasingly want bladder protection products that look and feel like regular underwear.

 “We’ve reimagined our Prevail protective underwear to better meet the needs of women who are managing incontinence and don’t want to compromise on comfort or style,” she said.

Designed for premium comfort and discretion, Prevail Neutral underwear includes MaxSorb gel technology as well as Omni-Odor Guard technology to stop odours.

 The underwear’s high-waisted fit and body-contouring design also provides support and help eliminate panty lines.

First Quality says it plans to expand style offerings and add more colours to the Prevail Neutral line in 2025.

 “It’s common for women to experience bladder changes as they age, especially during menopause,” Rothberg added. “Our Prevail Neutral underwear meets women where they are on their journey, and hopefully empowers them to embrace each stage of life.”