DALTON - H.B. Fuller's Full-Care 6217 Positioning Adhesive has been named as a Hygienix Innovation Award finalist.

Full-Care 6217 is a high-performance adhesive solution that is said to show consistently higher peels with no transfer on various undergarment fabrics for a better consumer experience and provides proven cost savings for manufacturers.

“Millennials have heavily influenced the feminine care market’s direction because they represent over 30% of the total global population and are entering their prime purchasing years,” says Dr. Daniel Everson, senior scientist at H.B. Fuller. “This group of key buyers leads active lifestyles and expects reliable comfort from the feminine hygiene products across all key garment materials.”

In response to these feminine care trends, H.B. Fuller hygiene R&D and technical experts have created the a positioning adhesive that offers high-performance and can lower the overall costs, such as up to 20% savings through coat weight reduction when compared to the industry-leading adhesives and a robust performance on different fabric types such as nylon, microfibre and cotton.

It also offers excellent adhesion on both fabric sides for reliable stay-in-place performance.

“We are honored to have Full-Care 6217 Positioning Adhesive named as a Hygienix Innovation Award finalist,” says Dr. Everson. “This innovation helps brands address key consumers’ pain points by providing reliable and worry-free user experience with their feminine hygiene products, while also delivering production savings to the manufacturers.”

Finalists will present their innovation to the industry at the virtual Hygienix Conference which takes place from November 16-19.