WACO - Hello Bello has opened its first US diaper factory in Waco, Texas, establishing the firm as the only independent diaper company in the US to manufacture their own diapers from design to delivery.

This new diaper distribution and manufacturing facility will create nearly 200 new jobs for the region, as well as providing greater sustainability (in production and distribution) and best-in-class quality control, while also keeping costs lower for the consumer.

The decision to open and operate in Waco is based on the location's central geography for its direct-to-consumer customers, retail and premium supply partners; providing logistical efficiencies and significant reduction in freight. Hello Bello plans to source a majority of raw materials from local and regional premium U.S. supply partners, which will improve reliability, flexibility and cost efficiency, ultimately improving the company's overall carbon footprint.

"We started this company with a simple mission to provide access to premium products for all; ensuring that parents never have to sacrifice on quality or choose between their baby or their budget," said company co-CEO Kristen Bell. "By having this extraordinary (and very colorful) factory, we will be able to reduce our carbon footprint, create US jobs, provide superior quality control and produce a best-in-class product for all families. We are so grateful."

Hello Bello, known for its premium and affordable products, manufactures and distributes over 100 family essentials, including diapers, wipes, toiletries, cleaning supplies, seasonal goods and more to leading retailers across North America, including Walmart.