TORONTO - Soft N Dry Diapers, the manufacturer of ‘tree-free’ disposable baby diaper technologies, has launched econoLiite Core, which is described as a sustainable, EUDR complaint, high-performance diaper core designed specifically for discount retail private label diapers in Europe and the UK.
Soft N Dry says that OEM partners and diaper manufacturers working with its new econoLiite Core benefit from reduced production costs and improved sustainability metrics.
With its thinner, more efficient design, econoLiite Core is said to require fewer raw materials while maintaining top-tier performance, offering manufacturers the ability to scale their production, while utilising their previously installed equipment, and meet increasing new consumer demand.
“The addition of econoLiite Core to Soft N Dry’s TreeFree Diaper line offers a cost effective, EUDR compliant sustainable private label diaper solution for OEM diaper makers and downstream discount retail partners in Europe and the UK,” said Matthew Keddy, CEO of Soft n Dry Diapers Corp.
“Overall sales of private label in Europe hit the €340 billion mark last year, an all-time record, and make up nearly 40% total grocery market value, according to PLMA. The inflection point is apparent for discount retailers, with market share is to be gained in the new tree-free diaper category in tandem with a break from incumbent CPG brands in the new EUDR era.”
The analysis from PLMA’s International Private Label Yearbook, for which NielsenIQ surveyed 17 European markets, includes some 500 retailers and hundreds of food and non-food supermarket products.
Additionally, reports show that almost 65% of UK shoppers have switched their shopping habits to discounters, while the younger demographics were the most likely to have switched to discount retailers, rising to nearly 80% of millennials and Gen Z, the two generations statistically speaking that are welcoming their first child at greater numbers.
“Our new econoLiite Core technology ensures that retailers, manufacturers, and consumers alike can participate in the TreeFree Diaper era, and an environmentally responsible future where costs come down, and performance goes up, which is innovation at its core,” Keddy added.
